Internet Marketing Podcasting

Internet Marketing Podcasting
Internet marketing question…?

So, what are your general thoughts on internet marketing using :
• Search Engine Optimization (SEO)
• Paid Search Marketing
• Social Media Promotion
• Banner Advertising
• Video-Based Messaging
• Podcasting
Also, is anyone familiar with a company called Optey out of Boston, MA? Please advise folks, thanks.

SEO gives you the best return on marketing investment [...]